Marketing

Authentic Assessment MRKT 410 Consumer Behavior May, 4 2011 Introduction obtain at one of the outgo retailers bid Nordstroms or Macys is a customer best choice when it comes to acquire clothes and products for their household. Besides Nordstrom and Macys market have fully grown over the years their businesses to the early(a) retailers markets as well and attain oligopoly locations with fab market shares in all the various kinds of retail markets. impertinent other brands many another(prenominal) new companies have attempt to extend to the success of Nordstrom and Macys, yet none have been able to forgather the prices that are equal for customers. The company Nordstrom and Macys, therefore sees a tough challenge when it comes to play the customers also, when it comes to staying closely the other competitors. My paper testament focus on the market strategy for both Nordstrom and Macys nationwide. I imagine that many consumers feel that it is necessary conve rsion the retail market, which the managers would like that would increase the customers and profit for the company. With the use of different kinds of consumers and environmental behaviors, I will try to conscionableify wherefore consumers behavior is a certain way when it comes shopping at Nordstrom and Macys which open fire be distinct from others retailers.

federation Overview Nordstrom is one of the nations leading fashion enduringness retailers, with 210 U.S. stores located in 28 states (Nordstorm.com, 2011). The first store was founded in 1901 as a bring store in Seattle, Washington, just today Nord strom continue to prosecute about 116 full-! line stores nationwide and about 91 Nordstrom Racks along with cardinal Jeffrey boutiques and one clearance store. non only does Nordstrom have stores but it also serves customers online and via catalogs. Macys was founded in 1929 by a cabal of Abraham & antiophthalmic factor; Straus of Brooklyn, Filenes of Boston, F&R Lazarus & Co. of Columbus, OH and Bloomingdales of New York separately of the retailers were known having a...If you want to drag a full essay, methodicalness it on our website: BestEssayCheap.com

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