Consumer Behaviour Assignment Example | Topics and Well Written Essays - 2000 words

Consumer Behaviour - Assignment Example This paper seeks to analyze the purchase behavior of a particular consumer on their purchases of between the 27th of February and the 11th of March 2012. The report seeks to analyze the various factors that influenced the purchases of the particular consumer in terms of situational influences, consumer choice value perspective satisfaction perception learning and memory, motivational and feelings, personality and self concept. This can be generally be defines as the circumstances that surround the time, place and conditions that surround the purchase in the particular purchase of the product. In an analysis of the situational factors we Identify a couple of factors that affect the purchase process of the consumer that include temporal facts: this are thoughts and feelings that surround the particular product, pressure factors this are the factor that push a consumer to make a haste or a well calculated purchase, seasonality factors: this are factors that are caused due to the cyclabi lity of the supply of the product In subject. Citing an example of a situational influence in the dairy is the purchase and consumption of burger and fries. The purchase of such fast foods due to the time pressure on the consumer it pushed the individual into consumption of a fast food product. Another situational influence on the purchase process of the consumer is where the individual consumed a sandwich and tea. The consumer was driven into consumption of tea at lunch time due to the chilly weather that was on the day.